The Simple Coffee story began in late 2013 from a small apartment in Bangkok, Thailand. Jason Weimer, founder, began selling fresh roasted wholebean coffee through a simple online storefront. Many of these early days were spent developing the local market and scouting-out and discovering high quality Arabica coffee from the north of Thailand. By the spring of 2014, Simple Coffee's flagship coffee shop opened it’s doors in a modest 35 square meter space next to one of Bangkok’s largest international schools. The coffee shop quickly became a gathering space for parents, friends and students, all coming together to enjoy a fresh cup of coffee.
In 2015, Simple Coffee expanded to another coffee producing country, Vietnam. Michael Beard, partner, helped open the Hanoi market with wholesale and retail operations while keeping our commitment to developeing direct trade relationships with local producers. Then in 2017, Julie Schumacher, partner, joined the team helping to expand Bangkok operations and work on developing a new branch in Vietnam. Now, 2018, Simple Coffee has just opened its second retail branch coffee shop which is located on beautiful West Lake in Hanoi, Vietnam. Simple Coffee is now a multi-branch international coffee company with a vision and desire to expand to new territories and countries in the future.
Simple, authentic, and direct have been the guiding principles of Simple Coffee: the highest quality coffee available, locally sourced, freshly roasted, and served to people in an authentic, simple way. These principles guide everything we do, from the design of our shops and menus to the way we seek to develop and grow our personal and professional relationships.
Every business has a story and we feel like ours is just beginning. We are committed to ensuring that the heroes of the Simple Coffee story are the farmers we buy our coffee from, our employees, and our customers who buy and drink our coffee every day.